About Us

Boran Otomotiv was founded in 1998 in Bayraklı with a small showroom and a four-person service team. Our founder Rıza Boran's principle was simple: not to make a sale today, but to make sure the customer walks through our door again ten years later. That principle still guides every process in the company.

Our structure today

We serve at five points in Izmir with 140 employees: two showrooms in Bayraklı and Karşıyaka, an authorised service centre and parts warehouse in Gaziemir, a commercial vehicle centre in Çiğli and a body and paint shop in Bornova. We offer the entire Solvia passenger and commercial range under one roof and continue with the same team after the sale.

Our promise

• Transparent pricing: the offer lists vehicle price, taxes, registration and delivery costs on separate lines.
• Honest service: every operation is documented with photos and replaced parts are shown to you.
• Fast response: web, phone and WhatsApp requests are answered the same business day.
• Constant training: our technicians receive at least 40 hours of factory training a year and are certified for hybrid and high-voltage work.

Contribution to the community

Every year we host 20 interns from Izmir vocational high schools in our service workshop and offer jobs to the successful ones. We also give free safe-driving training to local drivers' associations.

Boran in numbers

In 26 years we have delivered more than 28,000 vehicles; we handle 42,000 service visits a year and employ 62 of our 140 staff as factory-certified technicians and advisers. In our 2025 customer survey, sales experience scored 97% satisfaction and service experience 95%.